All rolled into one. Blogs are distinctly powerful because they are content, marketing and distribution all rolled into one, says RCox in a posting with one of those rude and racy titles you'd only see on the web. I want to add process and product to Cox's list as an unpacking of the term content, and then I want to add use and refinement as an unpacking of the results of distribution, giving us this:

Blogs are distinctly powerful because they are process, product, marketing, distribution, use, and refinement all rolled into one.

Now I feel like I know more of what we're talking about. [0 & P]